Kanishka Banerjee
Commercial Sales · Strategic Partnerships · Brand Growth

Kanishka
Banerjee.

15+ years driving revenue growth, new business acquisition, and strategic partnerships across consumer technology, media, luxury retail, and lifestyle brands spanning the US and India.

Commercial sales and business development leader with a proven track record managing multimillion-dollar portfolios, negotiating complex agreements, and leading cross-functional initiatives that deliver measurable results — from scaling EV market revenue at Lucid Motors to driving $7M+ annual revenue in luxury retail.

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Core Expertise

What I do.

Strategic Partnerships & Alliances

Building and managing high-value strategic alliances across technology, media, and luxury retail — from celebrity ambassador networks to Fortune 500 corporate sponsorships.

Go-To-Market Strategy

Leading GTM initiatives across diverse markets — from launching electric vehicle sales programs to relaunching television networks — consistently exceeding growth targets.

Brand & Experiential Marketing

Executing 128+ large-scale marketing activations, brand experiences, and promotional campaigns that drove measurable audience engagement and revenue growth.

Deal Structuring & Negotiation

Negotiating complex commercial agreements across entertainment, technology, and media sectors — driving 300% subscription revenue growth through strategic account expansion.

Customer Lifecycle & Growth

Driving customer acquisition and retention programs — managing 800+ active prospect pipelines and implementing CRM-driven lifecycle strategies that achieved 18% MoM growth.

Data-Driven Marketing & ROI

Leveraging Salesforce CRM and data-driven targeting to optimize pipeline management, forecasting accuracy, and ROI measurement across multimillion-dollar markets.

Career

Experience.

Market Sales Manager

Lucid Motors
Los Angeles, CA · Dec 2022 – Present

Own revenue growth and business development for a $30M+ annual market at one of Lucid Motors' top-performing regions nationally.

  • Contributed to 18% month-over-month growth within a top-performing national region
  • Manage a pipeline of 800+ active prospects and customers utilizing Salesforce CRM
  • Drive customer acquisition, retention, forecasting accuracy, and revenue growth
  • Coach and develop a high-performing sales team focused on pipeline growth
  • Partner cross-functionally with operations, marketing, finance, and leadership teams

Sales Manager

Tonal
Los Angeles, CA · Oct 2021 – Dec 2022

Led experiential retail marketing and customer engagement initiatives at a fast-growing connected fitness and lifestyle brand.

  • Consistently exceeded quarterly sales and engagement targets
  • Executed CRM-driven retention campaigns achieving 12% customer engagement rate
  • Managed premium in-store brand experiences and customer-facing activations

Director of Account Management

EscapeX
Los Angeles, CA · Nov 2017 – Apr 2019

Managed and expanded a portfolio of 90+ strategic accounts, driving customer retention, platform adoption, and revenue growth.

  • Increased subscription revenue by 300% through account expansion strategies
  • Contributed to 900% growth in user acquisition through cross-functional collaboration
  • Led executive business reviews and strategic planning sessions with key clients
  • Negotiated commercial agreements across entertainment, technology, and media sectors

Senior Marketing Manager

Nirav Modi
India, USA & Hong Kong · Aug 2015 – Nov 2017

Led international luxury retail marketing and brand growth programs across multiple geographic markets.

  • Generated $7M+ in annual revenue through strategic retail partnerships
  • Drove 500% growth in store traffic through alliances with luxury retail partners and celebrity ambassadors
  • Led international launches and growth initiatives across multiple geographic markets
  • Negotiated commercial agreements to expand distribution and increase revenue

Marketing Manager

Viacom 18
Mumbai, India · Jan 2009 – May 2010; Jun 2013 – Jul 2015

Generated $2M+ in advertising and partnership revenue through strategic sponsorship sales and integrated marketing.

  • Executed 128+ large-scale marketing activations and promotional campaigns
  • Led the successful relaunch of Vh1, contributing to a 4x increase in viewership
  • Directed agencies and corporate partners in executing integrated revenue-generating campaigns

Marketing Manager

Times Television Network
Mumbai, India · Jan 2010 – May 2013

Secured $1.5M+ annually in sponsorship and partnership revenue through strategic business development.

  • Developed relationships with corporate sponsors, agencies, and brand partners
  • Negotiated sponsorship agreements and managed end-to-end partnership execution
  • Led national marketing initiatives supporting the network's leading market position
Academic

Education.

Bachelors in Business Administration

Pune University
2008
Recognition

Awards & Achievements.

Get in touch

Contact.

✉
Email
kanishkabanerjee@gmail.com
☎
Phone
(323) 745-6984
⌂
Location
Los Angeles, CA
(Open to relocate)
LinkedIn
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